She didn't just happen to be there. This was a special invitation sent not by some film producer or industrialist. It was from the very holy Shankaracharya of the Shree Ramachandrapura Mutt in Karnataka.
High priests from Kerala and Mangalore were invited and pujas performed for her. 600 lotus flowers decorated the venue perhaps to symbolise her "pure soul" (no, no, I did not say it was a plug for the BJP), an honour she was bestowed with by the Shankaracharya himself.
She had flown down from LA, where she is shooting, to get this purity certificate. The swamiji obviously knows his onions and it does not matter how they are peeled. The lady was glad she made the trip because she feels "reconnected to my Hindu roots" now.
Some rabid Hindus are obviously feeling extremely connected to her.
What does this say about religious heads? Do they need such marketing tactics? Is it prudent? Will it bring them more devotees, more money in their coffers?
This isn't merely about Mallika; I'd say the same thing if they invited Madhur Dikshit or even Mayawati. In fact, this anointing of someone as pure is really patronising and presumptuous.
How pure are these saints when they indulge in such frivolities?