23.3.13

Title Tattle - What not to name your book?

Would you read 'Cooking with Poo' or would the title put you off? That it might not alter your culinary skills seems like a given.

Yet, it appears there is a range of book names, less mysterious and more confounding. If they were in the realm of bizarre fiction, one might have considered some as edgy, wicked or a tease.




But, ‘Goblinproofing One's Chicken Coop', that has won this year's weirdest book title given out annually by the Bookseller magazine, is a manual. It has a higher purpose to help "clear your home and garden of goblins and banish them forever".

Clearly, the author Reginald Bakeley's mission against "scheming flower-fairies and other nasty members of the fairy realm" appealed to the public. Bakeley is truly concerned that if we paid heed to "weak-constitutioned fairy sympathisers, then the whole of the outdoors will soon be snatched away from mankind, its rightful master".

He made this comment after the award, but does the title convey the supremacy of the human race? One might wonder whether house-proud folks have been troubled by such creatures or they anticipate trouble from them. If it is the latter, then it leads us to the question that has bothered readers and writers: Is the written word capable of influencing us beyond our own thought processes?

These awards are not about gravitas. Bakeley's US editor said, "The Diagram prize celebrates the playfulness that is at the heart of much of the world's best book publishing."




It is with much sorrow then that I break the news about goblins winning over the more practical ‘How Tea Cosies Changed the World', and 'How to Sharpen Pencils'. For those of us who have battled with broken lead while sketching, this comes as a huge blow. And, can you imagine the several wonderful moments of afternoon tea beneath awnings or in the lounge area of one's home gently lifting the tea cosy, its splash of flowery print smelling of a stronger brew, quietly changing the world into a more genteel place where perhaps goblins would be welcome and sharpened pencils drew the landscape?

We know that titles are important to grab attention, and even the feel-good genre realised it when it used titles like 'I'm Ok, You're Ok', 'What After Hello?', 'Who Moved My Cheese', and the all-pervasive 'Chicken Soup for the Soul' series. These, however, are not weird. They reveal the content.

So, you might say do former “weird" winners 'Greek Rural Postmen and Their Cancellation Numbers', 'Highlights in the History of Concrete', 'Bombproof Your Horse' and last year's winner, 'Cooking with Poo'.

There could well be writers who think the cancellation numbers of Greek postmen in villages has some significance, and who would not want to know about the history of concrete, when we are at pains to trace ruins? If I had a horse, and lived in a dangerous place where good old cowboys were redundant and there were imminent bomb scares, I'd most certainly wish to ensure that my steed was safe.

Philip Stone, the prize's administrator, understands that these books won't get you royalties that might afford the writer to even bet on a horse. But, he believes, “...the fact that writers still passionately write such works and publishers are still willing to invest in them is a marvellous thing that deserves to be celebrated".

It started in 1978 in no less a place than the Frankfurt Book Fair to "avoid boredom". Think about the pathbreaking works causing a yawn forcing the sellers and buyers to amuse themselves. Thus, 'Proceedings of the Second International Workshop on Nude Mice' took home the first prize. It does sound a tad bit academic, but it is possible to conjecture that in the late 70s mice without clothes caused a global uproar that might have been the reason behind the subsequent success of Pat Robertson.




Here are some titles that made me sit up and respond:
  • 'I Stopped Sucking My Thumb...Why Can't You Stop Drinking?': Pause here. It could be a child's appeal to an adult to desist from a bad habit. Great human interest potential. It is almost fable-like.
  • ‘God’s Doodle: The Life and Times of the Penis': Who can have a quarrel with this? The penis has so far been associated with the male. Here we see god's hand in it's creation and resultant ability to procreate.
  • 'Versailles: The View From Sweden': This would be something I'd gift Sarah Palin who could see Russia from Alaska.
  • 'Afterthoughts of a Worm Hunter': Can any of us claim we do not have afterthoughts. If one is a hunter, there are varied emotions at play - did I hunt well, did the kill appear at the right time, was it painless? If it is worms, then the hunted might reduce one in stature. It's a landmine of conflict.
  • 'Managing a Dental Practice: The Genghis Khan Way': Such candour is rare and if you do go under the drill, then it helps to be prepared for a warrior.
  • 'If You Want Closure in Your Relationship, Start With Your Legs': Do I need to elaborate?
  • 'Governing Lethal Behavior in Autonomous Robots': It sounds surrealistic, but could be truly dangerous. With androids getting more power, what if they did become autonomous?
  • ‘Reusing Old Graves': Here is a dead giveaway title and eminently useful, if you believe in recycling and, of course, dying.

This gives me an idea for a title. How about 'Homeless Skeletons and the Underlying Clamour for Posterity'?

© Farzana Versey

7 comments:

  1. Most "HatKe " title

    Managing a Dental Practice: The Genghis Khan Way

    bill nahi pay kiya to tu aur tera khandan dental records se hi pahchaana jayega.

    ReplyDelete
  2. Hi FV, All seems well in Farzanaland as usual. This post brings back memories of other famous book titles like "Ethel The Aardvark goes quantity surveying", "Olson's Standard Book of British Birds (The expurgated version (without all the birds you hate))" and "Grate Expectations", "Barnaby Fudge", and "Sale of Two Titties" by Charles Dikkens, the famous dutch author. Being the sort that judges all books solely by their cover, I find this focus on book titles very appropriate. Please keep it up.

    Pining for the Fjords,
    -Al

    ReplyDelete
  3. Hi Al:

    Ah, good to see you read the title of 'this' book...and think all's well here! It's jest the shame :-)

    I think titles and headlines are very important. If the copy, in the case of the latter, contradicts the headline I'd feel cheated. A book has more liberty.

    Wasn't 'A tale of two titties' written by Darles Chickens?

    PS: Are you inlet? Or on?

    And hope it's good wherever you are. For wherever you are!

    ReplyDelete
  4. Hi FV,

    >> It's jest the shame :-)

    Spoken like the true mallu that you are :-) -- jest simbly shameful.

    "Wasn't 'A tale of two titties' written by Darles Chickens? "

    Of course, my mistake. I am getting all my literary references on the Frenching Revolution all mixed up.

    "PS: Are you inlet? Or on?"

    I know that's a trick question...can I a fjord to answer it truthfully?

    "And hope it's good wherever you are. For wherever you are! "

    Oh, its the same old....as usual, no one listens to what I have to say...even my cellphone is talking back at me and refusing to obey my commands. Makes me yearn for the good old days when messages arrived on horseback -- they don't make them like that anymore. Anyways, stopping around here to banter with your Royal Highness always makes it better. TC.

    cheers,
    -Al

    ReplyDelete
  5. Hi Al:

    From the looks of it, your 'messages' here do arrive on horseback. You bolt, don't you?! But aren't We glad that you stop by...our stables are rather well-maintained.

    "I know that's a trick question...can I a fjord to answer it truthfully?"

    You may a fjord to answer it fruitfully, too.

    PS: The Mallu in me is wonting to ged reed oaf shame ach-chully.

    ReplyDelete
  6. FV

    "You bolt, don't you?! But aren't We glad that you stop by...our stables are rather well-maintained."

    Bolt? Neigh! I am as static as the proverbial rock many times (though that resemblance sometimes seeps into other areas like my thought processes). By the way, you are world famous in my vicinity for keeping this Stable stable in good working order, so I am not too surprised it has stayed that way.

    I arm not inlet, if you are loching for a firth-right answer.

    "he Mallu in me is wonting to ged reed oaf shame ach-chully."

    Oh, thet is nowt a prowblem, molaay....jest to stop caring what they think about you. They are not all that worthy of such attention anyway, but dont tell them, ok? "Shame is for the birds, not the bards", as someone rightly said...coming to think of it, it was me who said that about a minute ago to myself. And please don't be shedding tears all over your writing, ok?

    toodles,
    -Al

    ReplyDelete
  7. Al:

    Loch ness...

    I imagine the stable has more hay than sunshine...

    I shall not tell them what I think about them thinking about me, but what about what I think about my thinking about what they think about me? Kombligaded, da...

    Will hold back the tears, but why do they ask for the writing to flow? Kombligaded again...

    Yen joy...

    ReplyDelete

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