tag:blogger.com,1999:blog-16761020.post8621028718721207942..comments2023-10-20T21:52:36.752+05:30Comments on Cross Connections: Ornamental messages: The Tanishq adFarzana Verseyhttp://www.blogger.com/profile/06891229615361937135noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-16761020.post-59483278239025833892013-11-01T10:19:23.688+05:302013-11-01T10:19:23.688+05:30FV, I often wonder about the mindset of women (and...FV, I often wonder about the mindset of women (and men) who will lecture everyone about women's rights while also executing projects at Ad firms objectifying women such as the one you have linked to (yes, such people do exist, though in their more honest moment, they will admit to being amoral mercenaries). The cognitive dissonance must be painful, unless they manage to cover it all up with a blanket of bare-faced hypocrisy, which is not too difficult coming actually.<br /><br />-Al<br />Alnoreply@blogger.comtag:blogger.com,1999:blog-16761020.post-76431455506001361642013-10-31T01:49:14.556+05:302013-10-31T01:49:14.556+05:30I think you are reading too much into it - it is j...I think you are reading too much into it - it is just an ad and many couples gets married after having kids -recently a colleague got married to his partner after 20 yrs living together- Lets celebrate marriage with or without tanishqAnonymoushttps://www.blogger.com/profile/09547796427871162928noreply@blogger.comtag:blogger.com,1999:blog-16761020.post-82296819116799821652013-10-30T14:30:17.035+05:302013-10-30T14:30:17.035+05:30F&F:
1. I did indicate that 'afford' ...<br />F&F:<br /><br />1. I did indicate that 'afford' was a double whammy. <br /><br />2. Indeed, widow remarriage has been portrayed in other mainstream works as well. I mentioned the soap because the ad reaches a large TV-viewing audience. <br /><br />3. I don't think the message is simple. And if you give the benefit of doubt to such ads then do so for soaps as well. They too try within the strictures of the format to say something. <br />FVnoreply@blogger.comtag:blogger.com,1999:blog-16761020.post-1666928131307849512013-10-30T13:20:40.732+05:302013-10-30T13:20:40.732+05:30FV,
1. The ad film sells jewellery. So it is boun...FV,<br /><br />1. The ad film sells jewellery. So it is bound to show characters who can afford the product. Besides (as the painful lament goes again and again), affluence does not guarantee either liberalism of progressiveness.<br /><br />2. By itself, widow remarriage has not been a taboo in popular culture. Even mainstream Hindi cinema has depicted it many times, sometimes with brouhaha and sometimes without. So the TV soap argument is neither here nor there.<br /><br />3. The film in question is effective in what it aims to say. Nothing more, nothing less. Those who are hailing it (online!) as some sort of a social revolution are as shallow as the soaps you talk about.Free and Footloosehttps://www.blogger.com/profile/16911514463551198170noreply@blogger.com