Showing posts with label oprah. Show all posts
Showing posts with label oprah. Show all posts

31.8.13

Dunkin' Donuts and Oprah

Do we sometimes overstate racism? Emphasis on colour in politically-correct terms only consolidates stereotypes. Finger-pointing bad taste draws attention to it. Racism is way more than the buying and selling of products and the imagery associated with them.



What is wrong with the Dunkin’ Donuts ad campaign by the Thailand franchise? That a female model is covered in dark chocolate, has hair done up in a certain way that makes it appear as though she is black? There have been the usual noises about insensitivity. We are not discussing Trayvon Martin here or people of colour being denied access to space and opportunity. The product is clearly using a particular palette, just as people might paint their faces in shades of, say, the national flag during sports or cultural events.




It took me a few seconds to find this other image by merely searching for white chocolate. If we have a problem with a dark product sold by a ‘black’ model, why don’t we have issues with a white product marketed by a white model? Godiva’s white Kit-Kat has chosen a stereotype, too.

Some reports have pointed out that the pink lipstick stands out and looks bizarre. Advertisements are about drawing attention. It seems like a simple aesthetic placement if we look at the logo. Pink is also about candy, so this is a form of association. A shocking shade would stand out on anyone. What about Naomi Campbell in the ‘drink milk’ promos where she sported a white moustache? What about her posing in those starkly contrasting pictures with Kate Moss?

Dunkin’ Donuts has apologised for this ad, but the owner of the Thai franchise has called it “paranoid American thinking”. It would appear that there is some guilt and discomfort by others regarding portrayal of blacks and racism. On the one hand, campaigns flaunt black is beautiful —another pigeonhole, as I analysed here – and then there is this chariness.

Recently, Oprah Winfrey ‘outed’ a racist salesperson she had encountered in a Zurich mall who told her that the bag she wanted to buy was too expensive. Oprah does not live in a ghetto; her riches are well-earned. She is recognised almost everywhere. Perhaps if she went
to Harlem incognito and tried to purchase a costly thing a black salesperson might draw attention to the price tag. Would that qualify as racism? If not, then what could be the reason? What sort of stereotypes are manifested here?

It is more a matter of hierarchy, or perception of it. I can give a few examples.

• Several years ago, I went into a store in London to pick up some brandy. The woman at the counter snapped, “Not that, it is too much money.” She was of Indian origin and from her deportment and manner looked like a recent immigrant. Between anger and amusement, I figured out that this was something that she could not afford. It was projection. I was a visitor whose cart was filled with goodies. In some ways, she felt slighted and the only manner in which she could to respond was to see that emotion mirrored in someone else.

• In India, one sees even backpackers – white first, then black – given preferential treatment while one is shopping. Although it is more likely that as tourists they are “just looking” and I am the real customer they will earn from, the hierarchy revolts against it. I have walked away quite often after waiting for the shopkeeper to attend to me. However, if there is another Indian who is perceived as less ‘valuable’, then the focus is on me.

• When I took out a $100 bill to pay for a snack at Universal Studios, LA (I didn’t have enough change), the Hispanic cashier almost sniggered, “You got lotsa money, eh?” If that wasn’t bad enough, the black gentleman who was part of the tour group said, “For this much I’d get a full meal at McDonald’s.” Would these be considered racist comments? I did not think so then and I don’t believe so now in hindsight. It is about where we are and who we are dealing with. Cultural baggage is relative.

Covered with dark chocolate or whipped cream, or lips painted a shocking pink, one’s identity is a stereotype too. Unless maliciously used to segregate, it makes better sense to not be numbed by how others perceive us.

© Farzana Versey

27.5.11

Oprah's Divine Comedy: Winfrey the Pooh




Winfrey the Pooh 
Oprah’s Divine Comedy
by Farzana Versey
Counterpunch, May 27-29 


They were discussing thighs. The woman was wearing a blue garish printed veil, the uncovered face revealed a touch of kohl in her dark eyes. She was telling her host that what Moroccan men are most attracted to in women are thighs – they like them thick. The Oprah Winfrey show was now not a secret watch in parts of the Arab world; she was hosting it there. As the young woman held forth, Oprah went on a relentless examination of a part of the female anatomy. It was obvious she thought she was breaking some barrier when thighs, men, women and ideas about pulchritude have existed since the existence of civilisation.

Oprah is about breaking imagined barriers.

She has bid farewell to the show after 25 years. What sustained it for this long? Much of what was revealed is what we hear in everyday life, what we experience and what we don’t. Yet, using these same ideas she created an alterative universe. However real the reality in her shows was it was reality amplified by auto-suggestion.

A more comprehensive reading would suggest that the show could be divided into three main ideas.


Cornucopia:

Excessiveness was an important part of the exercise. Laughter and tears were loud and flowing. There would be distended stomachs, bruises more purple than prose. As in Roman feasts, where people went on an eating binge and then vomited to start feasting again, true stories were retched out. Humorist Josh Billings’ take is apt here: “As scarce as truth is, the supply has always been in excess of the demand.”

Without the abundance, there would have been a need for the core. Oprah was about the circuitous route; the essence lay in the maze.

Her personality lent itself rather well to such profligacy, from her girth to the big hair, the big heart, the large camaraderie. But, her projection of little people in fact showed up their littleness. Their foibles and warts were huge as compared to their personalities. They were here in the Confession Box. The studio had an almost-church like atmosphere where the host played priest and choir girl by turns, until the Moses-like denouement.

She did pretty outlandish things, was outspoken, and dressed the part. It camouflaged the traditionalist inside her. It made her craving for infallibility as self-conscious as her vulnerability: “Though I am grateful for the blessings of wealth, it hasn’t changed who I am. My feet are still on the ground. I’m just wearing better shoes.”

And those better shoes came from many a soiled feet that entered the hallowed show. She appeared to tell them that they could do it, but would they have that opportunity?


Dystopia:

Misery was flaunted on the red carpet and posed for the cameras – its couture more discussed than its merits. People on the Oprah show seemed to regurgitate the deviant without owning them. There was a disconnect between the teller and the telling. Even if none of it was stage-managed, one could decipher an element of training, of being ushered into a hall of shame in hushed whispers. It is not difficult for people to sense what is expected. While for the ordinary person this seemed like a purging of evil, an exorcism, celebrities were given to believe that this would humanise them.


There was no mirror more qualified than Oprah. At the grand finale she said: “But I’m truly amazed that I, who started out in rural Mississippi in 1954, when the vision for a black girl was limited to being either a maid or a teacher in a segregated school, could end up here. It is no coincidence that a lonely little girl who felt not a lot of love, even though my parents and grandparents did the best they could – it is no coincidence that I grew up to feel genuine kindness, affection, validation and trust from millions of you all over the world. From you whose names I will never know, I learned what love is. You and this show have been the great love of my life.”

This is true, but most of the recognition talks about her blackness: the first black billionaire, the greatest black philanthropist, the richest African-American of the 20th century. Has black society altered and has the perception about blacks changed? The ‘teacher-segregated school’ is also what the Oprah Winfrey show is about. There was this bubble of sorrow and with every pinprick of a query it would burst. The sorrow would not disappear because it wasn’t there in the first place. The internalisation was left untouched. The balm and the gauze were for this bubble that settled like dew. The show worked as well as faith-healing, people limping back to normal and basking in the warmth of the arc lights and then out in the cold holding on to their crutches. Art had imitated life, but not limited it.

The simulation analogy can be best explained in the totalitarian philosophy as expounded by George Orwell: “It not only forbids you to express – even to think – certain thoughts, but it dictates what you shall think, it creates an ideology for you, it tries to govern your emotional life as well as setting up a code of conduct. And as far as possible it isolates you from the outside world, it shuts you up in an artificial universe in which you have not standards of comparison.”

Oprah had set herself up as a role model, when the millions who were with her were like the Beatles acolytes were for John Lennon. He was one of them but he remained Lennon. She employed the classic Lennon anthem as her modus operandi: Imagine.


Utopia:

Is imagining about hope or about despair? Had there been happy stories, then the Oprah show would have wound up long ago. It is important to ask here whether the hates/loves/desires that dare not take their name have brought about any change. Iconoclasm is a much-abused term. The populist need not be iconoclastic. A show may be a hit, but what kind of impact does it have, has it altered the way people think, feel?

One cannot state that, “Oh, this was just a TV show.” It was not. It became a cult, and cults have some responsibility. Oprah did what she could, but it was the Big O, a few seconds of happy numbness. She treated her staff well, she took her audience on holidays. These are freebies. The stereotype of the Mamma. The world is full of varied ideas and varied behaviour, so it is disconcerting that she did not push the envelope, except when stuffing it with a few dollar bills to assuage guilt and express gratitude.


In fact, archetypes were trussed up and embarrassingly displayed. The brazen wore little and the demure played their part. The obsession with the body only consolidated set views even if they were to debunk them. Alternative sexuality was given the worst possible treatment when she invited an ‘Indian prince’ who is out of the closet. He came in regal finery that he has no right to as a representative of India, which has done away with royalty. The gall of having someone in a position of power, however titular, to convey the views of the gay community was such an Oprah thing to do. You cannot just be a misery maven, you’ve got to lay it thick and be king.

She had a banquet but offered fast food. This was part of the show’s attraction. The host knew what she was doing, even if some of it was subliminal. A broken soul, broken self-worth, fighting for convictions – these brought fear, a persecution complex and arrogance. The arrogance of humility: “What we’re all striving for is authenticity, a spirit-to-spirit connection.”

A spiritual connection does not look for authenticity, which is tied to the strings of dynamic facts and changing alliances within the mainstream. You cannot talk about the facetiousness of fame when you are a product of such evanescent celebrity. It is not the legitimisation that makes for icons but the potential of returning to their ruthless roots. Winfrey did attempt that, but by default, by just blowing up the cocoon a bit more. She reached the world and out at the world, yet her confinement was narrower than it appears. “There is one expanding horror in American life,” believed Norman Mailer, that cogent chronicler of the American’s internal dilemma. “It is that our long odyssey toward liberty, democracy and freedom-for-all may be achieved in such a way that utopia remains forever closed, and we live in freedom and hell, debased of style, not individual from one another, void of courage, our fear rationalized away.”

Such fears on the show were stamped and sealed like factory-produced wares. The potency was in the reaction to the pinch and the pitch. She took the ready-made material and gave it a new language and identity. Pop analysis tends to label such people revolutionaries when all they do is to recreate. To continue with it for a quarter of a century is commendable, but not impossible. That is why Oprah Winfrey will be remembered as a fine juggler, not a magician.

18.4.10

Bared? Marilyn, Oprah, Sunanda…

I do not know which of these ‘outings’ is the worst.

THIS:

Fans of Marilyn Monroe will be able to bid for an intimate snap of the star at an upcoming auction. An xray of the stars chest is set to go under the hammer. The medical photograph was taken at a Florida hospital in 1954 when the actress was being treated for endometriosis. The x-ray shows Monroe’s ribs as well as the outline of her famed cleavage.



I would understand a dress from some film, a personal belonging. This has become quite the norm for the public that seeks such vicarious thrills. But the woman was ill, for god’s sake, and it is an x ray. Isn’t there any shame left? And, why is there a mention of her cleavage. This is beyond disgusting.

OR THIS:

Oprah Winfrey has repeatedly lied about her upbringing and made up stories about sexual abuse to boost her reputation, claims biographer Kitty Kelley in her new book. Where Oprah got that nonsense about growing up in filth I have no idea, the New York Post quoted Winfrey’s cousin Katherine Carr Ester as saying in the book. I’ve confronted her and asked, why do you tell such lies ... Oprah told me that’s what people want to hear, the truth is boring.



Kitty Kelly has her kitty full of tell-all tales. I have my reservations about Oprah’s modus operandi that caters to the most basic instinct – voyeurism. It has often been camouflaged as catharsis, but you can see right through the tears, which often reveal that some of it has been staged. She is also her best subject, using everything from her weight to her money. Just as well. However, I can understand exaggeration as a possibility, but to make up stories of sexual abuse, especially as a child, somehow seems unlikely. If it is true, then it is cruel. Cruel to the telly-viewing world that trusts her implicitly, cruel to herself for needing such a ruse. Also, I’d like to know a bit more about this high moral ground adopted by her cousin. How much was she paid for telling this 'truth'? If she knew about it and felt so strongly, why was she silent all this time? There are hundreds of tabloids and channels waiting for such exposes.

OR THIS:

Sunanda Pushkar's face recently launched a thousand IPL controversies. However, if you've had enough of it, you could try an older variation. The one you've been spotting these days is only a new and improved version. City sources say that the woman, who is in the eye of the Modi-Tharoor storm, had a nose job done by a leading Mumbai-based cosmetic surgeon ten years ago. Sources said that Pushkar also had two other fat reduction surgeries before the nose job.



(Latest reports say she has withdrawn her stake in the IPL.)

Take her to task for the franchise deal, but this is low. The Medical Council should take note of the plastic surgeon Dr Ashok Gupta for revealing these details. It goes against the ethics of his profession. Incidentally, Mumbai Mirror that carried the story showed the before and after pictures and amazingly in all of them the lady is wearing the same lipstick. Is it her fealty towards a certain shade or is someone tampering?

Besides this, it might help if those who socialise with bottle blondes stopped mentioning this aspect of her. It is amusing to see the ladies who lunch get all concerned about power women, which of course Sunanda is not because she has not yet had a chance to appear on Page 3. She is an insult, apparently. She is telling us what to think about Tharoor. How dare she? Phew. People who opine about piffle should not be wondering about how her opinion does not count.
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The sainted and the tainted - Lalit Modi with the Dalai Lama:

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