Showing posts with label ideas. Show all posts
Showing posts with label ideas. Show all posts

18.5.14

Sunday ka Funda




I do not know who would buy a mattress after seeing such images. Kurl-On is a well known brand. It has run a series using three public figures from different generations and for different reasons — Mahatma Gandhi, Steve Jobs, Malala Yousafzai.

The last one has been pulled up for bad taste.

The ad shows the young girl holding up her hands while facing down a gun, and then being shot in the head. She tumbles through the air before coming to rest on a Kurl-on spring mattress. Rejuvenated, sthen "bounces back" -- that's the campaign slogan -- to receive Pakistan's National Youth Peace Prize.


The ad agency is the local branch of Ogilvy & Mather.

The head of the Chilean studio that did the sketch admitted the gunshot stood out in the drawing.

"The Kurl-on ad tries to do the complete opposite, it's about triumphing over violence. The scene portrays a real event, an example of heroism that is very powerful, especially in Eastern countries, which is what they told us they wanted when we started the graphic."


If 'bounce back' is the tagline, I still don't get it. Do people want mattresses that bounce? Do they bounce on them? Being springy is a different thing altogether.

Ogilvy has apologised for the Malala segment. I can well imagine they would be concerned as she is an internationaly-accepted figure now and they cannot afford to antagonise the political brains behind her. There is silence about the other two though, and not only because they are dead. I find those images equally offensive.

• a young Steve Jobs being booted out the door, only to bounce back in his signature black turtleneck, showing off a Macbook in front of a camera.


• a young lawyer version of Mahatma Gandhi thrown out of a moving train and rallying back as the robe-clad Indian independence leader.


Bouncing back in a situation does not always mean being shot at, booted out, thrown out. In a subtle way, this is empowering those who do it — the corporates and the racists, who are everywhere. Normal people too bounce back from setbacks, personal and professional.

And many do not even have a bed to sleep in.

15.12.13

Sunday ka Funda

“In order to get beyond racism, we must first take account of race. There is no other way. And in order to treat some persons equally, we must treat them differently.”

- Harry A. Blackmun

At first, these words by a Supreme Court justice in the early years of the last century appear regressive. I particularly dislike the word “treat”. However, it is important to recognize the differences and celebrate them.

Recently I came upon the term ‘microaggression’.






These photographs were posted with this explanation:

Photographer Kiyun asked her friends at Fordham University’s Lincoln Center campus to “write down an instance of racial microaggression they have faced.” 
The term “microaggression” was used by Columbia professor Derald Sue to refer to “brief and commonplace daily verbal, behavioral, or environmental indignities, whether intentional or unintentional, that communicate hostile, derogatory, or negative racial slights and insults toward people of color.” Sue borrowed the term from psychiatrist Dr. Chester Pierce who coined the term in the ’70s.

I was most intrigued by the “smell of rice”. When rice is steamed or cooked simply, it pretty much has no smell. But that is not the point. It is to point out a predominant trait or habit.

There are other such instances, and we will find them in our own environment too. How different is different allowed to be? Why is the ‘other’ always a matter of running down? Even within families not everybody is alike; our friends are not all the same; we too might not look, act or think in a uniform manner all the time.

21.6.13

Sartre was born today...was? is?



I said I was an Existentialist without quite knowing what it meant. Between the crevices of poetry and philosophy, my life was worming its way. I hid my growing teenage form behind big books – shy, afraid, unsure. Among those saviours was Jean-Paul Sartre.

I admit the initial fascination was for the great love story. Simone de Beauvoir seemed to be the perfect foil. It excited me to know that people could have open relationships. Later, I realised that such freedom does not prevent the tumult, the feeling of being tied down, of role-playing.

What Sartre gave me was intangible. An acceptance of nothingness. Confidence about angst.

But, was it just so pat?

“Anything, anything would be better than this agony of mind, this creeping pain that gnaws and fumbles and caresses one and never hurts quite enough.”

I recently told someone, “What pain is pain if it does not stay alive?” This is not self-destructive. The mind that keeps one agonising is what keeps one awake.

There are many views about Sartre, some accusing him of not being true to his own ideas. I prefer seeing it as ideas overtaking. He was not quite perfect, and would probably find the thought of perfection reprehensible. I am not providing a detailed essay on his works. I confess that at some point I outgrew them. He is indeed the pop star of philosophy – to my mind a strange mix of Woody Allen, T.S.Eliot and a brooding Marlon Brando.

I don’t want to go into a detailed discussion on Existentialism. I would have to agonise over it, for I am dealing with ennui. Sartre would comprehend this!

There is another quote I’d like to examine:

“Life has no meaning the moment you lose the illusion of being eternal.”

This is so complete. If I were to deconstruct it, then he has captured the very essence of existence. Survivalists may not wish to even go there. The moment we think of life as an open-and-shut case with death as the destination, then we are rather obvious pragmatists. And fatalists, too. The eternal does not exist in real terms, therefore one has to imagine it. Life cannot be defined, but it has meaning and value only if we know that it is a continuum.

And he said it best:

“That God does not exist, I cannot deny, That my whole being cries out for God I cannot forget.”

Illusions. Eternal.

© Farzana Versey

31.7.12

A CounterPuncher Forever...

 
“Alexander Cockburn no more” would sound like a terrible headline. The reality of it is as biting as his prose. To think that I just got to know about his death early today shook me up a little more. I crumble easily and almost did. The ‘almost’ worked because every word of his obit on Christopher Hitchens still haunts. To many it was either blasphemous or an excoriating take on a man on a self-indulgent pulpit. I saw it as Alex’s honesty towards his ideas. The subject’s demise would not alter that.

I have gone through a few memorial pieces in respected mainstream publications. "Radical", "iconoclast" are the running themes. It is true he took no prisoners. It is true, and I say this from my experience, that he welcomed whatever skirted the beaten path. One day, about five years ago, when I came in from miles away and got accepted, he and Jeffrey St. Clair made me realise that CounterPunchers was a community.

There are several reasons to respect him for his hard-hitting work, but he was also aware of limits in certain areas. He did not carry one article I sent. He owed me no explanation, but he did. It was about sensitivities. I was surprised, even shocked. The good thing is it was not to coddle up to some commercial enterprise.

There was another piece he carried – an account by his nephew about his battle with schizophrenia. It appeared in the weekend edition and in his diary Alex introduced it. This, to me, is as honest as taking on the system and speaking of truths that are sought to be hidden away.

While he was open to different thoughts, he was human enough to have his own biases. How could we not expect it of one with such strong opinions?

He called his readers a “communicative lot”, forwarded emails that complained to him about publishing me, but expressed genuine happiness when some pieces “got around”. The people who have corresponded with me have been from varied fields based on the different subjects I wrote on – from scientists to academics, from fanatics to the faithful to atheists, from purists to adventurers, from the prurient to sexual libertarians (and, yes, some who wooed). They do not need an open forum.

That is the reason CP is not a journal. It is a movement. I differ with those who talk about it being non-mainstream. This is what the mainstream should be like. I’ve written for a whole range of publications and websites, and know the difference.

“Please ask your web team to fix it,” I had said in one of my emails about a broken link.

“Le ‘Web Team’, c'est Jeffrey. There's just the two of us. Best A,” was the reply.

So shall it always be…the two of them. And a bunch of writers and readers bound by questioning minds.

- - -

I do not know what world I occupy to be so unaware. Here is Jeffrey's piece:  Farewell, Alex, my friend

17.5.11

Anti-anti-anti


Yes. So? I don’t plead guilty to it. I am not guilty about it. The accusations have been piling up for many months now: I do not feel victimised and I am not looking for a shoulder to hold on to. This post is about me, so if you are not into me, you may skip it. But this is also about you. Betrayal was about you, the ones whose silences seek to coagulate in my bloodstream.

Before we get anywhere with this, let me tell you why I can take a stand.

There were emails, calls. It was an invitation to speak on a subject I have written about often. This wasn’t the first time. I don’t feel the need to flash it, especially since I mostly stay away, anyway. But today I will tell you because I am honestly fed up. I will tell you because those who want debates fall silent when it matters. I will tell you because when I talk about co-opting it means from anyone anywhere and the term itself can be broadly classified.

So when those emails came quite recently to be one of the speakers, and from people who are deeply involved and extremely respected, I paused. It did not surprise me, but unlike many people who would be glad to make the journey to another city in an all-paid-for trip, my instant reaction was: Why?

I called up a friend who is in, let us just say a security agency, but does not toe any line. “What would you do?” I asked him.

“Of course, I’d go and you should.”

“Where do they get the money from?”

“All NGOs are given some funds from government sources and then they have their well-wishers.”

“Who are the well-wishers?”

“They could be people who believe in this.”

“They already have speakers, so why call me the distance, and how will it add to anything?”

“I think your voice needs to be heard…”

“I write.”

“That is not enough. You need to understand that such visibility is important. It will be reported in the papers, and such things matter.”

Do they? How do my ‘ivory tower’ scribbles transform into an agent of change by just bellowing into a microphone? Although I believe strongly in the subject, I found it difficult to identify with the linearity of the proposed discussion, although this was the only way to highlight the issue.

I did not go.

I have too many questions. Where are the answers?

I share with you portions of email exchanges with two people; they encapsulate what has been said a good many times. The first is specific to a recent subject; the other is more general. I am omitting the praise that was in both of them.

From X

Note 1 (On the latest Binayak Sen piece):

Should we always be anti-establishment ? It makes one's job simpler, isn't it? You don't take any responsibility, you only criticise. I do not mean anybody in particular. I know you have taken sides, rationally, in just the previous article about Rahul Gandhi and Mayavati. But sometimes, when you are in the actor's seat.... What happens then ? (I am rather fond of that Hamlet character!)

What is wrong with Binayak accepting an advisory position with Planning Commission? I know that he is not guilty of the charges framed against him and I know how apathetic the system can be.

I know the various routes of co-option and allure of an easy life. Certainly I see the dangers ahead of this appointment. And I wholeheartedly endorse your view that there are innumerable tribals etc. who will not have access to such fame and international support. What should we do about them?

My reply:

I do not know Binayak Sen or anyone close to him to be able to comment. (The person is acquainted with people.)

I wonder if you have read my pieces in support of Binayak Sen, arguing the loopholes in the case. I still believe in that. However, one day his wife Ilina talks about seeking asylum in a "more liberal country". Next, she says nothing of the kind, they will stay here. She did not mention that she was misquoted. It was a change of stance, just like that. This bothers me.

I wish my current critique were read holistically. It is surprising that you say it is easy to be anti-establishment. Had the situation been different, we'd not have thought so. I keep talking about the anti-establishmentarian cliques that form their own System, with heroes in place.

Even though I dislike Modi, when there were murmurs about how the activist lobby tutored witnesses, I did want them to come clean. These standards apply to everyone. So, what does this mean…I am anti-anti-anti?

Meanwhile, the governments use such opportunities and we have people conveniently change their stands.

This is what is frightening. I do not think many people would have signed petitions had they known that a political party would jump in. And how many people are going to talk about this, anyway?

An actor is also a character. I like Hamlet, too, but where would he be without the ghosts?

Thank you for an engaging dialogue even if we disagree.

Note 2 (I am withholding personal references about people):

I know, Farzana. My response to your post was knee-jerk, and more on emotion than logic. Of course you are right (as usual!).

I was also bothered by Ilina's statements, contradicting her earlier stance.

Hamlet will be forever haunted by his ghosts, it seems.

Regards and best wishes,

P.S. I am sorry about that responsibility bit. Of course, for some of us action is synonymous with writing, exposing or highlighting issues we consider important. (Remember "Plebians rehearse the uprising" by Gunter Grass ?)

My reply:

Perhaps I am not right and just centred, even self-centred in the metaphysical sense?

It is curious but after I had written about the Anna Hazare campaign, a friend said, “This is the first time I have seen you so establishment!” What does one say to that? He understood what I was conveying, and here’s an important detail – he is part of the establishment, quite literally.

I am beginning to think that Hamlet is beyond ghosts and more about altered graveyards.

Incidentally, I do not resent intellectual engagement with the Sen case; it is the one-dimensional nature of it that makes me wonder about how crusty any counter position can get.

Talking of Gunter Grass, he also said, “Art is accusation, expression, passion. Art is a fight to the finish between black charcoal and white paper.”

What we get, alas, is black on black and white on white.

* * *

From Y:

Note:

I dont think I really understand half of what you write (and then I despair) but I love the way you write it. What you write FEELS right. My one, small, humble "criticism" (observation is a better word) is that...you're always protesting something...you come off as being very unsatisfied with everything around you. If that is your motivation to write thats fine...I just wish the dissatisfaction wasn't so...relentless? I would love to read your analysis on something that pleases you. I hope I havent offended you or made myself sound like a fool.

My reply:

Shukriya...even if some of it is a bit dense, it is mainly about feeling, whether right or wrong.

Yes, the latter is an important aspect of right, in my opinion. I am not offended by your remarks because I hear them often. I'd say I am not complacent. It does not mean those who do not come across this way are, but I take it to the next level. And, if I may say so, I have seen most of what I write at close quarters for long. My opinions are formed with this background and not as a 'seminarist'.

It always feels good to get feedback, so isn't this positivity?

* * *


Beyond notes:

So what is this negativity? Are not the things I write about/against negative, to begin with – anti-civility, anti-poor, anti-caste, anti-good sense? My motivation to write is not limited to expressing dissatisfaction; if that were the only reason I wrote, then why the poems, the musings, the sex, the other BS? I don’t even have a motive to write. I express and articulate and never claim to speak on behalf of anyone. It pleases me when I have written something that I feel about, that resonates within me.

There are dark corners, and I go there. It includes the dark corners of my own mind. If I go into a coal mine, it need not be to find a diamond or even coal but to look for the dried sweat of coalminers or to feel the soot in my hands, my mouth, my eyes. I am not Aesop’s Fables. Okay, even my poems are quite macabre, my doodles are just stuff I do when I am…angry? I don’t know. I am usually at peace with myself even when I am protesting. Maybe because I am not comatose. Maybe because when I shout from the mountains I am listening to the sound of the wind and not my own echo, forget other people’s echoes. Now you watch as they lie in wait for others to say something and then come out with their ‘original’ vision – a twist here, a twist there. Maybe after I have written one piece, I don’t lie back and watch the circus unfold, but follow up. Is this relentless? It is. Because every story that has more than one character is about many other stories.

I may be with one story, but what are those characters about – don’t they mean anything? Shall I just shut my senses? I have often said the real idealist is the cynic. If I am holding a thorn, it means I am darned well acquainted with flowers. Not the bottled essences and paper memories, but the ones that were still seeds and could well be nipped as buds.

“I shall speak of how melancholy and utopia preclude one another. How they fertilize one another... of the revulsion that follows one insight and precedes the next... of superabundance and surfeit. Of stasis in progress. And of myself, for whom melancholy and utopia are heads and tails of the same coin.”

- Gunter Grass

16.9.10

Black-try dinner

 Not given to political correctness for the sake of it, I yet find the idea of a ‘blind restaurant' revolting.

It isn’t new, and has branches in a few cities. Dans le Noir (In the Black) is staffed by blind waiters and waitresses. You can only choose whether you want meat, fish or vegetables, but not specify anything more. Same goes for cocktails. You are led by a guide and the visually-impaired staff becomes your eyes.

It is completely dark and you don’t even know who you are seated next to. Once the food arrives, you are informed and then begins the battle of trying to figure out what it is.

A report says, “It’s also a great chance to break free of social convention and eat using your fingers. Those same fingers are also the only way you can tell how much wine you’re pouring into your glass.”

After fumbling and spilling and making conversation with your neighbour, when you are done, you are taken to the lit bar area where they show you what you ate and the person you discussed the food with. 60 people spend 90 minutes indulging in this charade.


I know there are quirky food places and ideas. But is this a quirk? What kind of people would pay to experience the feeling of being blind? Do these eateries assume that blind people have no choice in the matter of what they eat? The idea of diners poking into bits of food and swirling their fingers in wine glasses just demeans those who cannot see. However, I know quite a few such people and this is most certainly not how they eat and drink.

The patronising bit of them acting as guides only makes it worse. It reiterates the theory that they have to live in eternal darkness and even then must display their independence. They cannot afford not to as they have to cater to the paying customer’s whims.

What learning experience can this be when the people come out and have a good laugh? Not only is it insensitive, I wonder about the kind of idiots who cannot manage to at least know from the aroma a little bit of what they are being served.

Darkness has many meanings and manifestations. I recall a visit to some old ruined castle in the UK where the big thrill was cobwebs hanging down some caves. The highlight was that some spooky creature would leap out and frighten the hell out of you. This was for a lark, to recreate an ambience.

Dans le Noir cannot afford to play such pranks because it is toying with disability, a ‘let’s see how it feels’ situation. There is no attempt at empathy or understanding. It is a vile commercial proposition and a rather sad success story, which it appears to be from the fact that it has spread out in different cities. It reveals that very many human beings are so devoid of vision that they want to act blind when they cannot see beyond their limited worlds.

8.2.10

I told you so...

The Shiv Sena and Shahrukh Khan have "climbed down" a bit, without altering their "ideological" positions. So, the SS is not interested in doing anything to interfere with the release of 'My Name Is Khan' and the actor won't take the war of words further. How convenient.

Anyhow, I said this would happen a few days ago in 'News Meeows -23'.

The new news was in yesterday's papers. One would imagine TV debates that are aired live to keep up with fresh news. Instead, we had the same things regurgitated. The usual shouting to emphasise nothing.

A few noticeable points:

* A studio audience is not the "aam junta".
* Dissent is not some tutored youth, who believes Shahrukh has done so much, standing up to say they would all go and line up to watch the film ("Come on guys, let us show them," he said). It is called falling prey to hype and following trends.
* Konkona Sen Sharma saying, "But arts and sports must be exempt from all this, no?" is the sort of bubble some people wish to protect. Why only arts and sports? There is a world outside also, no?

Did no one read the papers that morning? If they did, why did they not discuss the fact that there was a 'truce' of sorts.

Neither the SS nor Khan is standing for any ideological position so let us not even get there.

10.11.09

"Youre a hateful writer"

I do occasionally put up feedback received and my replies, if any, here. Many of them are those that disagree. This is not to say there have been no positive responses; it is just that these give a glimpse into a more varied mindset. Positive and negative are anyway relative terms.

The following did not deserve a personal response and came from someone trying to sound like an organisation.


Youre a hateful writer. I was so disappointed to read your disturbing diatribe against muslims and their community leaders. so hateful, so drirty. Shame on you. Who pay you to produce this kind of text?


Damn. If only I knew where to get the monies from…Well, all I know is that Swami Ramdev will get lots of business from the Muslim fraternity for learning how to blow their noses.

As for the “community leaders”, here is a report from today’s papers:

Six days after the Jamiat-Ulema-e-Hind passed a resolution asking Muslims not to sing Vande Mataram on the grounds that it was “un-Islamic’’, the community’s clerics have reportedly softened their stand. The change of heart came after spiritual leader Sri Sri Ravi Shankar visited Deoband on November 8 and met Jamiat leaders.

After the meet, the ulema said they did not have any objection to the national song and had left it to the conscience of Muslims who could decide for themselves whether they wanted to sing the song or not.


So ask these hypocrites, Mr. Letter Writer, who is paying them.

- - -

Sometimes, correspondence is really worth it and makes one feel that what one is doing isn’t so bad. Not for me, at least!

The next was unexpected, although I have indeed corresponded with quite a few academicians. It is from someone who knows Structuralism enough to hate it. We have had a bit of an exchange and here it is without naming the name.


Farzana, you are much too kind to Levi-Strauss's incomprehensible fog.

Marvin Harris was a scientific anthropologist & Levi-Strauss's greatest critic.

Harris takes the Gallic charlatan's know nothing structuralism to the woodshed for a thorough thrashing in Cultural Materialism (chap. 7).

There are thousands of academics still pretentiously spouting the rancid bullshit of structuralism.


Reply:

I am kind and do believe that all fog does not denote winter, so one must meander through the mist.

There are anti-Structuralists as there anti Freudians or anti anything, and there ought to be. I was, in my own little non-academic way, trying to question some theories...it was part tongue-in-cheek.

- - -

Structuralism turns anthropology into a delight for literary poseurs.
Try Marvin Haris's expose.


Reply:

I delight in exposes. According to your theory, anything construed as a delight is anathema, or logically ought to be from your perspective on poseurs. Whether it is Levi-Strauss or Harris, they are taking a position which might be deemed as a posture for one critiquing it, which would in turn be seen as posturing. It is a clique of charmed intellectuals, and for an outsider, whose primary interest lies in the human as animal, social creature and sublime wannabe, anthropological analysis can come from the toenail of an ape and I’d be happy. Or, delighted?

I only wish you had noticed that I used the Structuralists paradigm to explore the mundane. Not too many academicians are interested in it, but it might surprise you to know that many of us live it.

Having said this, I appreciate your position and almost proselytising fervour. Harris is a lucky god!

Mine is more like Margaret Mead’s:

“Anthropology demands the open-mindedness with which one must look and listen, record in astonishment and wonder that which one would not have been able to guess.”

~F

25.1.08

Surveying the Indian woman? Rubbish!

Last night I was watching a ‘serious’ discussion as part of the ‘State of the Nation’ surveys conducted by CNN-IBN on women across the country regarding different issues. The topic was ‘Morality and the Indian woman's mind’.

Let me quote one of the participants:

“This agenda of liberation that women have—which has come with financial freedom and changing roles—has made them prisoners of war in confines of morality. They want to free out of that. A prisoner of war is good only when he is free. I am not sure if the survey indicates that (women believe) marriage is a freer of women and live-in relationship enslaves them.”

Good. Except for that huh comment…like when a POW is free s/he ceases to be a POW. And how smart is it to call women prisoners of war…who is at war? No one knows. It just sounded so smashing tough that it made the grade.

This is a so-called ‘modern’ woman. Now let me get to the bottom of it. The survey showed that 48 % of Indians women want a ban on inter-caste marriages and 50 % want a ban on inter-religious marriages.

I would like to know how anyone can ask such a question in a survey at all. Who has given the media groups the right to butt their noses in what would amount to a legal provision? You might say this is hypothetical. Fine. Then, hypothetically the query ought to have been: do you believe in such and such marriages? We are not living in a dictatorship where we can have banning on certain kinds of alliances.

Now comes the ‘let us scrape the surface’ scenario. The above-mentioned modern woman, wearing two strings of pearls with a black outfit, who spoke openly about live-in relationships, about pre-marital sex, said that she would not be comfortable as a Hindu to be married to…uh-huh…a Muslim. Yes, she said it. She also added that she was being politically incorrect, which immediately made her feel veryyyy brave. This is not political incorrectness; it is prejudice. Her reason: The two religions are completely different ideologically. Yeah, sure. Like Hindusim is ideologically the same as Catholicism and Zoroastrianism. Come on now, we can see through this…

So would a Hindu be comfy marrying a Hindu from a ‘backward’ community? Or with less education? Or whose financial status was not good? Or who did not socially fit into one’s idea of an asset? All this because the gods are pretty much in agreement?

Worse, the anchor, known to be liberal who usually baits right-wing politicians, did not counter-question the lady. She just accepted it.

And this sort of nonsensical acceptance is what is passing for debate on television and numbing people’s thoughts.

28.10.07

The fool on the hill

Killing people with statistics amounts to zilch if you don’t have an original idea to stand on its head and yours. When I started getting letters on my rejoinder to the Jemima piece, I was a bit perturbed. Someone said I had not ‘researched’ it. Heck, she got away with the Hermes scarf and I have to go through musty books to tell her off? I like using chalk over chalk and not wasting cheese.

Besides, if you have done your work already, you don’t need a bibliography. I am happy being the fool on the hill:

Well on the way head in a cloud,
The man of a thousand voices is talking perfectly loud
But nobody ever hears him,
Or the sound he appears to make,
And he never seems to notice,
But the fool on the hill
Sees the sun going down,
And the eyes in his head,
See the world spinning 'round.

(The Beatles)

- - -

Funny how simple ideas, conveyed simply or even simplistically, get completely destroyed with intellectual input. I enjoyed reading Foucault at one point in time and recently when I saw the complete bafflement regarding the theory of exceptionalism, it made me wonder. Is it really all that complicated, especially if one sees it in the context of India? Or does making it complex add to the intellectual quotient of the perceiver?

I decided to detonate it:

Theory A:

George Bush imagines there are WMDs in India and thinks this is an exceptionalist idea, so he bombs Pakistan.

Theory B:

1. McDonald’s divides India. With mayo, without mayo? Dishum-dishum.

2. Historians to study how it affects caloric intake, given the sweat factor.

3. In the post-quarrel context, it must be analysed whether the sesame bun is an exceptionalist concept although it is known to always go with the patty.

4. In its crudest form, Indians use heeng to prop up culture. They therefore become custodians of morality. Ergo, culture is moral.

5. While these individuals insist on heeng, they are not open to the idea of adding mudduku, zeera or dhania that belong to different regions.

6. Those who protest against too much freedom of choice are also being exceptionalist because they are taking exception to the exception.

7. There does not seem to be a problem with the latter, but still the violence at Big Mac needs to be understood before you decide to add heeng or zeera.

8. Due to this fast-food battle, some people believe that villages are safe from such influences. However, when there is a shortage of other ingredients in the village and the local tantric is called upon to get the ‘bhoot’ out (The Exorcist replayed, in reverse colonialism), the Big M types start imagining that those creatures are weird. Irrespective of all this the Indian free market thrives because Big M and KFC co-exist and everyone stands in line to get their chicken wings.

9. The right and left in India both believe everyone likes fast food. It is an illusion, though. What Indians really want is to be Indians. Only thing is they don’t know how.

10. Mayo and heeng in fact show us the leap from colonial to post-colonial India where both can cause stomach cramps. India is therefore a democracy.