I probably have no sense of humour, but I do not find this ad funny at all. You place a bushman who starts digging the ground, finds something, beats on it, holds it above his wide-open mouth, squeezes it and a drop finally appears. The other bushman shouts out, “What are you doing?” His attention is diverted and the drop falls on the ground. They chase each other around a thatched hut while the voice-over asks, “Thirsty?” A bottle falls and then there is the chant of “lemon, lemon, lemon”.
Just what the hell are they trying to convey by using people who are poor, considered backward, living in isolation? Is this their target market? No. Why are bushmen used at all? There was a film ‘The Gods Must Be Crazy’ but it was supremely satirical about consumerist habits, especially that Coca Cola can falling for the sky. And it was not selling anything.
Parle, the manufacturers of LMN the drink, would have been equally culpable had they used Indian villagers or farmers on parched land. It is insensitive and serves no purpose. How can anyone who likes bottled drinks and lives in relative comfort be motivated? I am not.
If this is considered entertaining and humorous then I seriously don’t think I have a funny bone.
Please tell me if you do and why. Also, would you be motivated to buy this drink after seeing this particular ad? I am not judging anyone; I seriously would like to know if something is wrong with me.