Bollywood superstar Amitabh Bachchan has formally agreed to become the brand ambassador. Bachchan will participate in the development of Gujarat. He will use his image worldwide to promote tourism. Chief minister Narendra Modi in a letter to Bachchan has welcomed the actor’s decision.
Mr Bachchan was the brand ambassador of Uttar Pradesh. Ever since Amar Singh’s fallout with Mulayam Singh Yadav, it was understood that the Bachchans would not stick around. However, he ought not to have been in such a hurry. Gujarat has been flaunting its economic progress; it has done well for itself. So, obviously, it isn’t that everything was in the doldrums and they needed a superstar.
Mr B’s relationship and exposure to Gujarat is limited. I can hear the voices saying, he is an Indian and the best representative. True. But tourists are not going to flock to the state because of him. To make it worse, he had this to say:
“I do not agree with anyone who calls me shahenshah. This title is more apt for Modi; I am nowhere close.”
And, as a citizen of the country, he ought to realise that the Modi regime has been harsh on the industry from which he earns his livelihood. He may not protest when their films are banned, but the least he can do is not help out an establishment whose human rights record is abysmal.
This is complete obeisance, typical Bachchan fake humility. Only in this case, it sends out a different message. He owes it to the people of the nation. I doubt whether we’ll hear much against this, and if you do it will be couched in sober words.
Mr Amitabh Bachchan has conveniently sold out to the best possible hope for him at the moment. Mr Bachchan has acted irresponsibly in doing so.
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How stupid it all is. This Marathi maanus versus the rest of the country. I have said it before that the RSS will not support the Shiv Sena stance because the saffron lot depends on the northern belt. So, no surprises about the BJP’s position.
However, they have smartly – and wrongly – invoked Article 370 to define the Sena attitude to that prevalent in Jammu and Kashmir. One has to do with sovereignty; the other prejudice. One has got a historical reason, however fissiparous it has turned out to be; the other is simply to keep out immigrants from within. Article 370 does not talk about kashmiriat; the Sena idea is about Marathi maanus.
Is the opposition to this strong, or even sensible, enough? No. Here is what Rahul Gandhi has said:
“North Indians (NSG) saved Mumbaikars during 26/11. If terror has to be fought, let Biharis stay in.”
This is ridiculous. Is he trying to say that the NSG specifically employs only North Indians? How many Mumbaikars were saved? What about the times they were not saved? Since when have Biharis become the force against terror? Is this about terrorism at all?
Sheer poppycock is passing for politics, which is bad enough on its own.
All that has to be done is throw the Constitution on the face of the Shiv Sena or drag the party to court. No Opposition party will dare do that because they are thinking about the future, about coalitions, about feeding their own vote banks.